Magkapatid na tinalikuran ang kanilang career para sa negosyo, tunghayan kung paano sila lumago
00:47.0
So back in the pandemic po, nung 2020, di ba syempre lahat naman tayo nagka sariling hobbies.
00:54.0
So everyone was a baker. And we started our cake business back in 2020.
00:59.0
And then, when we got an opportunity na mag-open sa Puregold,
01:05.0
yan na nag-experiment na kami ng mga breads since we had a team already working on the cakes.
01:10.0
Tapos kaming mismo, mahilig kami sa food.
01:12.0
So talagang pinanganak din to ng pandemia.
01:16.0
At sino talaga nagbebake sa inyo?
01:20.0
Alright. Mommy na naman ang influence.
01:23.0
So nagbebake siya ng cake, tapos naisip nyo, bore na bore siguro kayo sa bahay.
01:27.0
Opo. So all types of baked goods na po ginagawa namin.
01:31.0
So we'll try different things. Siyempre di kami lumalabas para bumili ng tinapay.
01:35.0
So we make na rin tinapay sa bahay.
01:38.0
Pero kakaiba yung tinapay nyo.
01:40.0
If we can show it, yung mga pictures na pinadala nila.
01:43.0
Hindi lang sila kapagdala.
01:44.0
Ayan o. Alam nyo, yung...
01:46.0
Ang binili ko dyan, yung parang may ube, tapos mayroon basil.
01:50.0
Yan ang binili ko.
01:51.0
Okay. Anong nauna yung pag o-online selling nyo ng bread o yung pwesto nyo sa Pure Gold?
01:59.0
Yung pwesto po namin sa Pure Gold came after a lot of R&D na po yun.
02:04.0
So before opening sa Pure Gold, namibigay.
02:07.0
So friends namin, kasi may Viber group kami.
02:09.0
Tapos namibigay lang kami ng bread.
02:13.0
Para bigyan kayo ng feedback?
02:16.0
Para sabihing, oh patigas to, oh matanis to, oh ganito to, ganito to.
02:19.0
So maraming na po ang iteration yung bread namin.
02:21.0
So parang sabi namin sa friends, the harsher the better.
02:24.0
So maging totoo lang kayo sa amin.
02:26.0
Actually, may suggestion nga yung iba.
02:28.0
Pag daw ikaw magpapataste test, wag sa friends.
02:32.0
Kasi sometimes yung friends ayokang saktan.
02:34.0
Ipadala mo daw yan sa mga taong hindi mo kilala.
02:36.0
O yung mga honest na mga taong.
02:37.0
Sabi, eh, mapaklak, makunat, saratang bata, dumatamis, malaki, maliit.
02:42.0
Makukuha mo lang ng comments.
02:44.0
Pero yung friends nyo talaga sinabi nyo, sige, bigyan nyo kami,
02:46.0
bigyan nyo kami, balljackin nyo kami, bigyan nyo kami ng harsh comments.
02:49.0
Sanay naman po sila eh.
02:52.0
So just be the realist.
02:53.0
Sabi namin, free to, free pang bayan nyo ay comments.
02:56.0
Yung comments na makatulong.
02:57.0
Hindi yung parang, ah, masarap to, masarap to.
03:00.0
Iyon! Paalala na naman po sa mga negosyante, ha?
03:03.0
Pag nagbibigay sa inyo ng comment, wag kayong sensitivo.
03:06.0
Magpasalamat pa nga kayo dahil sinabing masyadong matamis, masyadong makunat, matingas, ganon.
03:11.0
Pasalamat pa kayo.
03:12.0
Minsan kasi sensitive eh.
03:15.0
So yun, nagbigay, ang bayan nyo sa amin, comment. The more negative, the better.
03:19.0
Tapos yung tanong po namin lagi is, masarap siya, pero bibilhin mo ba?
03:24.0
Iyon! Importante yun. Baka nasarapan siya, pero hindi ko bibilhin.
03:27.0
Kasi syempre masarap yung libre.
03:30.0
Ilang taong ka na?
03:34.0
Anong ginagawa nyo before, during the pandemic?
03:35.0
Anong, I mean, were you working? Did you study culinary? Ganon, ano bang background?
03:41.0
Actually, we both graduated from UP Diliman.
03:45.0
Siya, twenty-eighteen, from engineering. Ako naman…
03:48.0
Anong engineering ka?
03:49.0
Mechanical engineer.
03:50.0
Mechanical engineer. Ikaw naman?
03:51.0
Opo. I graduated twenty-twenty pa lang, right in the pandemic, from economics naman.
03:55.0
Makakalain nyo yun, ha? Makita nyo mga kurso, UP Diliman pa.
03:59.0
Pero makikita nyo sa Sunday Market, as in, nagtitinda po ng tinapay nila.
04:05.0
Hiya naman ako doon sa mga mahihain na parang hiyang-hiya pag nakikita, gumagawa sila ng pera nila.
04:10.0
No, alam ko yan, ha? Kasi talagang mayroong mga ganyan na nagtatago pa sa kakibigan pagka tumutulong sa magulang.
04:16.0
Ako, pagmamalaki ko po, mayroong mariit na karinderiya yung nanay ko nung lumalaki ako high school.
04:21.0
Diyan sa Calapan at saka sa Puerto Galera, ako po ikahiro, dishwasher, waiter, misa kusinero pa, at runner pa.
04:28.0
Kaya siguro ako, yun ang aking OJT sa pagiging negosyante.
04:32.0
At naalala ko nung bata ako po, may mga kaklasi kami na pag Saturday at Sunday, hindi pwedeng makipaglaro.
04:40.0
Magtatrabaho sila?
04:41.0
Magtatrabaho. Yung isa po, napakayaman ngayon.
04:44.0
O yung isa po, may anak ko, napakalaki ng tindahan sa palengke ngayon.
04:48.0
Kasi yung nanay niya, kinagisna niya na nagtitinda sa palengke.
04:52.0
Yung Dilma po dyan sa Calapan, at yung Nelson Cao po dyan sa Calapan, kaklasi ko po yan.
04:58.0
Kami po ang tatlo, hindi pwedeng abalahin pag Saturday at Sunday nung bata kami.
05:04.0
Pero kita mo kami ngayon.
05:09.0
Wala silang masasabi.
05:10.0
Hindi nga ako natutunod mag-basketball, natutunod naman ako mag-negosyo.
05:13.0
Iyon, importante.
05:14.0
Kayo yung Chinese, pure Chinese ang parents?
05:17.0
Yes, pure Chinese.
05:18.0
How were you raised?
05:20.0
What were you told?
05:21.0
Like ikaw nag-aaral ka mechanical engineering, UP, ang bilis ng employee union.
05:25.0
Anong advice ng parents mo sa'yo?
05:27.0
Sabi ng parents ko mag-engineering kasi it's a very respectable and good career.
05:33.0
Pero you can also explore entrepreneurship.
05:34.0
Kasi sabi nila, in this day and age, in this economy, mahirap yung isang source of income ka lang.
05:40.0
So, mag-engineering ka kung gusto mo, pero learn to do other things din, diba?
05:45.0
Ang ganda niyan, no?
05:46.0
Kukunin ka ng mga malalaking mga financial firms.
05:51.0
Why are you in entrepreneurship?
05:54.0
Actually, for the longest time, ni-resist ko siya eh.
05:56.0
Sinasabi ng kuya ko sa akin, try mo kaya.
05:58.0
Sabi ko, hindi, gusto ko government job.
06:01.0
Gusto ko talagang development economics, help other people.
06:06.0
Mabait, mabait. Ayaw yung maman masyado.
06:10.0
Pero yun na nga syempre, lalo na nung nag-graduate ako sa pandemic.
06:14.0
Tapos, iba din naman yung opportunities.
06:16.0
At that time, hindi pa din lumabas.
06:18.0
Ayun na medyo na-board sa bahay, nag-isip-isip ng mga different opportunities.
06:22.0
Kaya po, medyo nangyari lang siya eh.
06:25.0
Hindi ko masyadong finors.
06:28.0
Anong plano niyo? Are you planning to go franchising?
06:33.0
We'll see. I think it's too early to say.
06:35.0
Too early. Ilang taon na ba yung business?
06:39.0
Just a few months po.
06:40.0
Okay, a few months.
06:41.0
Okay, but franchising is of course in the pipeline.
06:44.0
Ang ganda po nung sagot, ano?
06:45.0
Kita niyo yung calculated risk taking.
06:48.0
Ang daling sabihin yung yes.
06:49.0
Pero sabi niya, we'll see.
06:51.0
We're still young.
06:52.0
Kasi ang franchising po ay a photocopy of a good original.
06:57.0
So you should have a good original before you even photocopy it.
07:00.0
Pero may tatanungin ako, ano ang nearest competitor ninyo?
07:06.0
I mean, if you're a coffee shop, you look at Starbucks, you look at Figaro.
07:11.0
In your case, Panero looks at what?
07:14.0
What do we look at?
07:15.0
Actually, when we started it, ang ina-address namin is parang may gap siya sa marketing.
07:22.0
Kasi we look at breadtalk na maraming ibang-ibang varieties.
07:26.0
And then we thought, sige, when you look at pandesal, meron bang ganyan na very assorted wide variety of flavors, meron mga palaman.
07:35.0
Wala masyadong ganun at affordable prices.
07:39.0
So ang tina-target namin talaga is…
07:42.0
Which is the biggest chunk of the market.
07:44.0
Hindi ka kailangan pumunta ng mga big malls para bumili nun.
07:49.0
Tapos hindi mo kilala yung mga tinapay. Ano yan? Hindi mo kilala.
07:52.0
Pero in your case, kilala ko pero may twist. Like yung pandesal ninyo ay may basil.
07:58.0
Nin-enjoy ko yun.
07:59.0
And others. Ilang varieties meron?
08:01.0
We have over 20 products now.
08:03.0
Yeah, more than 20. And marami pa sa pipeline.
08:05.0
Okay. Yung 20 na yun, ilan doon ang bestseller?
08:11.0
Depende din kasi sa gusto ng tao. We offer sweet, savory.
08:15.0
Yung iba, may topping lang. Yung iba, may palaman. So, depende talaga.
08:20.0
Kasi sa products, we try to tailor fit na pasok siya kahit sa matanda.
08:24.0
Kunwari, may yema flavor kami.
08:26.0
At sa tatanong ng mga matatanda, baka masyadong matamis yan.
08:30.0
Tapos lagi namin sinasabi, sa 85-year-old grandma namin, pasok to.
08:35.0
Pwede yan. Masarap yan.
08:36.0
O, tama. Alam nyo po. One of the secrets ngayon. One of the trends.
08:40.0
Pag sinabing trend versus fad.
08:42.0
Ang fad, yung gusto mo lang subukan pero hindi mo ulitin.
08:46.0
Pag sinabi mong trend, babaguhin niya ang lifestyle mo.
08:49.0
One of the trends, actually po ngayon, ay healthy.
08:53.0
Everybody's health conscious. Kita nyo yung siomai nga kanina, no? Extenders.
08:57.0
Yung buchi, not very sweet.
08:59.0
Deba? In your case, sabi mo, pwede kay grandma na 80.
09:02.0
So talaga may ganon.
09:04.0
Kaya lagi nyo po tatandaan, pag kayo nag-open ang restaurant,
09:07.0
merong pang healthy alternative. Dahil maraming tao yan ang hinahanap.
09:11.0
Deba? Ang galing-ang galing ng inyong ano.
09:13.0
Of course, you know Pareto principle. You know that very well, no?
09:17.0
Yung 20%, yung top 20 na produkto mo gives 80% of your sales.
09:23.0
So dun sa 20 ninyong variety, yung apat dyan, top 4 dyan, is talagang generating so much.
09:32.0
Spanish bread, isa dun.
09:35.0
May chicken adobo, hindi ko nakikita.
09:36.0
Yes, ganapalaman namin ng chicken adobo talaga.
09:40.0
Tapos, cheese crunch. At syempre, di mawawala yung ube.
09:43.0
Yung ube, o yan naman. O yan, nakikita yung mga menu nyo.
09:47.0
Ang presyo, kumusta?
09:48.0
Teka lang, before that, speaking of Spanish bread, alam nyo po ba na yung kapatid ko,
09:52.0
nakatira sa Spain, wala pong Spanish bread sa Spain.
09:59.0
Yung pandesal, wala rin pandesal dun. Kasi pandesal is salt.
10:05.0
So, yun nakakatuwa yun eh.
10:07.0
Sabi ko, nakaka-aliw na. Sabi ko nung uuwi sya, sabi ko,
10:11.0
dala kayo Spanish bread. There's no Spanish bread in Spain.
10:14.0
So, inventong Pilipino.
10:15.0
Inventong Pilipino yun.
10:16.0
Alam mo, parang pag pumunta ka ng Palawan, kakain ka ng chowlong,
10:21.0
ang chowlong noodles, pero ang chowlong pag pumunta ka ng Vietnam, ay lugaw.
10:27.0
O, di ba? Pero dito, noodles.
10:28.0
O tingnan mo, sweet and sour pork e.
10:31.0
Di ba? Wala namang sweet and sour pork sa China.
10:34.0
Ang galig talaga ng Pinoy e.
10:35.0
Lumpia Shanghai po, wala sa Shanghai.
10:38.0
Wala sa Shanghai.
10:41.0
Importante, sa presyo.
10:42.0
Puntahan natin. Sabi mo, Tina, target mo yung middle.
10:44.0
Kumusta? Ang presyo? Yung inyong ube, magkano?
10:47.0
Gunan din po. So, yung ube namin 21.
10:49.0
For a lot of the competitors, a lot of those offering ube cheese.
10:53.0
Nasa may 30s, 40s din siya.
10:57.0
So, talagang binabaan namin yung mga presyo.
11:00.0
So, very clear talaga kayo kung sino target market nyo.
11:03.0
Yung gustong sumubok ng masarap, pero hindi masyadong mataas ang budget.
11:08.0
Quality na abot kaya.
11:09.0
I will not be surprised na nandun kayo sa location nyo ngayon.
11:12.0
We will go to the Sunday market and so on.
11:14.0
Are you doing online selling?
11:17.0
We will start soon.
11:18.0
O, kasi bread na ngayon talagang online na rin siya.
11:21.0
Opo. Para di nasa bumiyahin mga customers mo.
11:24.0
Okay. Ang shelf life ng inyong bread, yun ang big issue.
11:27.0
Masa 3 days kapag hindi ni Ref.
11:30.0
Pero pag 3 days earn ni Ref, pwedeng tumagal pa po.
11:33.0
So, that's another angle din.
11:34.0
So, sinasabi namin palagi walang preservatives yan.
11:36.0
Freshly baked palagi.
11:38.0
Confirmed to me, yung generation nyo daw ay talagang entrepreneurial generation.
11:44.0
Why? Why do you think?
11:45.0
I mean, no doubt, maraming your age, even if you're very employable, very sellable,
11:50.0
pero you would choose to be in business.
11:52.0
Ano sa palagay mga explanation doon?
11:54.0
Siguro sa hirap ng buhay.
11:56.0
Sometimes you want to be business minded na lang din.
12:01.0
Pero I think it's also because it's very fulfilling.
12:04.0
What gives you fulfillment?
12:06.0
As an economics graduate and now, you know, in business,
12:10.0
what's the source of fulfillment in business?
12:13.0
Ang nagustuhan ko po is when you're working on something that you can call your own.
12:17.0
Tapos yung growth niya, talagang kontrolado mo.
12:23.0
So, and then yung benefits din, daw ang dama mo.
12:27.0
So, kapag, syempre in any business, there's peaks and troughs, diba?
12:32.0
So, kapag bagsak, na-fulfill mo din yun.
12:35.0
Meron kang investment in it.
12:39.0
Kasi ikaw yun. It represents you.
12:42.0
Parang ka nasa game.
12:44.0
You're not playing tennis with your eyes on the scoreboard.
12:49.0
You play it looking at the ball.
12:51.0
And if the score is not translated, then something is wrong with the way you play.
12:55.0
Ikaw, what gives you fulfillment to be in business even if you're a mechanical engineer?
12:59.0
I think, generally, kasi even like when I graduated from engineering,
13:02.0
I wanted to be in touch with the people.
13:05.0
My first job was with DOTR, transportation.
13:08.0
I worked under Yusek Bata and under Asek Leo.
13:11.0
Because I wanted to help build trains, you know, to transfer people.
13:16.0
So, because of that experience, parang I felt like I wanted to make a product in food.
13:21.0
Kasi mayili kami kumain. May food product na.
13:24.0
Why does quality food have to be expensive, diba?
13:30.0
Parang I think it should be shared with the people.
13:33.0
Kailangan lahat ang kaka-afford.
13:35.0
Bakit pag wala kang pera, it's hard to eat good food? Parang hindi dapat.
13:39.0
And as an engineer, you know exactly processes.
13:43.0
You know how to make solutions.
13:46.0
And as an economist, you know how to address a particular economic group.
13:52.0
And what sells to them, how much can they afford, and so on.
13:57.0
What matters to them.
13:58.0
And what matters to them, and what makes them feel good.
14:02.0
Yun ang importante.
14:03.0
Ang galing! Ang galing na combination yung magkapatid.
14:06.0
And I really admire. How is the relationship?
14:09.0
You're getting stronger as brother and sister?
14:12.0
We've always been very close.
14:14.0
So there's always mutual respect.
14:15.0
Like I'm older, but sometimes siya ate ko.
14:22.0
It's like we're best friends more than siblings.
14:25.0
So whenever there's a problem, we try to approach it very level-headedly.
14:31.0
May target ba kayo for the year? Kung ilang stores ang iyo open niyo for the year?
14:36.0
What do you think?
14:37.0
Are you opening more stores?
14:40.0
We were looking at siguro mga three to five.
14:44.0
Pero we're looking at also expanding our wholesale business.
14:51.0
Talagang supply na lang.
14:53.0
Okay, business to business. Ang galing.
14:55.0
Alam nyo, may naaamoy ako.
14:58.0
May naaamoy akong tagumpay dito sa stage ngayon.
15:01.0
Dito sa dalawang batang ito.
15:03.0
I'll tell you, I always say this.
15:05.0
The first guesting of Panginasal was in my show.
15:07.0
And I predicted that it's gonna be big and it will give Jollibee a good competition.
15:14.0
Hearing it from you and knowing your background and seeing your dedication to your product when I saw you,
15:21.0
I think you have a long, long way to go and you'll soar high.
15:27.0
The Panero, tandaan nyo yung brand na ito, dito nyo narinig.
15:30.0
Okay, pero ito ang magpapakaba dun sa maraming mga relax na relax na mga panaderiya or mga brands ng bread.
15:39.0
Kasi next to rice is bread.
15:41.0
And to Filipinos, bread is a staple.
15:44.0
You'll agree with me, no? Marami talaga yung nandunin sa…
15:47.0
Okay, anong inyong final message? How do we order sa Panero?
15:50.0
You can go to our store, Sapphire Gold QI, or soon we'll have online orders. You can try that.
15:57.0
Okay, hello at Panero PH.
15:59.0
Facebook Panero, ano yung pandesal?
16:02.0
Bar Panero Pandesal.
16:03.0
Instagram rin po.
16:04.0
Okay, now what makes Panero different? That's your final question.
16:08.0
What makes Panero different is really it's targeted toward bringing quality to everyone.
16:15.0
So, and we try to make pandesal and the usual bread very fun.
16:20.0
So, it's really for everyone. Walang pinipili ang Panero.
16:26.0
We're your friends.
16:27.0
Very nice. Ang akin, ganito lang kasimple yun.
16:30.0
Not all pandesals are the same. One is called Panero.
16:35.0
Thank you very much sa inyo at maraming salamat at bakikita ko kayo uli sa Sidcore, sa Century's, at bibili pa uli ako.
16:43.0
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16:50.0
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