BILANG ISANG ARTISTA, ANO BANG STRATEHIYA ANG DAPAT UPANG MAKUHA MO ANG HINAHANAP NG MGA BOTANTE
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00:00.0
Thank you for watching!
00:30.0
Before me, who helped build the industry also, magandang gabi po, Tito Paul Aquino, whose very very famous words, I'll never forget, Tito Paul, who told me when I was a very young man,
00:42.8
Alan, there's only two ways to win an election, you make them laugh or you make them cry.
00:48.4
So, hindi hadlang yun kung ikaw ay isang drama king o komedyante, baka nakakadagdag pa yun.
00:58.0
So, siguro, wink wink, nudge nudge, ano na lang natin yan, mag-text na lang tayo dyan.
01:04.2
I think maybe that's a phenomenon worth examining. Bakit yung mga action star lang ang tumatakbo?
01:10.3
Bakit? Baka naman dahil may ibang rason. Baka dahil to take on a drama role or to take on a comedy role maybe requires more, I mean, I don't know.
01:22.1
I don't want to fill in those blocks, but baka it's not a coincidence.
01:26.9
That run, that run. And I'm not saying it has anything to do with winnability, no.
01:33.1
Because I'm sure in the past kung tumakbo si, the Dolphy example is always the best example that we always use, di ba?
01:42.3
Ang yumaong king of comedy natin, si Dolphy, sinabing, pag tumakbo ko siguradong mananalo ko, pero ayokong tumakbo dahil baka mananalo ko.
01:52.5
I'm hoping you heard in the past that only three types of candidates win in the Philippines.
01:56.9
Yung tinatawag nating head candidate, heart candidate, or gut candidate.
02:04.8
So ano yung gut candidate? Unayin natin yung gut candidate dahil yan po ang pinaka binoboto sa Pilipinas.
02:13.5
A gut candidate is somebody na pag nakita mo, ang isisigaw mo, idol! Andiyan na si idol!
02:22.1
Magsiselfie ka, magkakagulo ka, tatakbo ka, titingin-tingin ka, yung mga babae nagtitili.
02:26.9
Yung mga lalaki, nag-fistbumpan.
02:31.2
So you think of politicians and you think who fits into that gut framework.
02:36.5
Maybe it's not the GMA, for example. She's not a gut candidate.
02:40.9
But you contrast that with the Robin Padilla. Definitely, he's a strong gut candidate.
02:47.0
The next is a heart candidate. Kaisa natin ito, relatability.
02:51.7
He is one of us. Alam nito, pinagdadaanan namin.
02:55.6
Parang kapamilya ko lang.
02:56.9
Parang kakilala ko ito. You think of former Vice President Jojo Binay, who leveraged greatly on that.
03:06.0
He looks like the common man. He acts like the common man. Behaves like the common man.
03:11.5
Finally, yung head candidate, yan ang pinaka hindi binoboto ng Pilipino, sadly, is the utility play.
03:19.6
Tingin ko, may plano ito. May magandang programa. Makakatulong sa buhay ko.
03:24.8
Makatutulong sa kinabukasan ng Pilipinas.
03:26.9
Sa pamilya ko. Sa livelihood ko. So, head, heart, and gut.
03:30.8
Napakalungkot po. I don't make the rules. I merely examine trend analytics and historical data.
03:38.2
Sadly, the head candidate may hangganan.
03:42.1
Rarely do they ever, nowadays, rarely do they ever make pure head candidates. Rarely ever go past Congress.
03:49.6
Yung gut candidate, hanggang Pangulo yan.
03:53.3
One million percent.
03:54.5
In fact, that is ingrained.
03:56.9
I don't make their name. Si Idol. Si Idol Raffi at si Idol Erwin.
04:03.9
Again, my common example, good evening, Sec Mar.
04:09.3
One of the people I admire the most.
04:11.6
Good evening, Secretary Mar.
04:13.6
And good evening, Abbey.
04:16.3
Attorney Abbey, boss.
04:18.0
But, you know, my example is always that.
04:20.5
When Mar Ross goes into a restaurant or walks in a mall,
04:25.0
the instinct is not to, you know, freak out and to run to him and buy him a beer or buy him lunch.
04:33.6
No. But there's a reverence.
04:35.6
Pag nakikita mo, ay, nandyan si Senator Mar or si Secretary, DILG Secretary Mar.
04:41.6
Contrast that to a Robin Padilla or a Tulfo na talagang wala.
04:45.3
Nagtitilihan ang mga tao. People are standing up on their seats just to catch a glimpse.
04:51.7
PRRD is a great example.
04:53.5
Si former President Rodrigo.
04:55.0
So, Duterte, both a gut and a heart candidate.
04:59.4
Alam mo, because of the way that it was handled, this campaign was handled,
05:03.7
he became, strangely, he became a heart candidate.
05:10.9
He's the downtrodden guy na inape ng mapang-aping dilawan,
05:17.3
ng mapang-aping oligarchs who is now set to reclaim the lost glory.
05:22.6
You know, it's a typical Filipino story of,
05:25.0
inape ako dati, dapang-dapa ako, pero bukas luluhod ang mga tala at ako'y magiging gandit, magiging pangulo.
05:34.2
And because of his association with VP Inday Sara, nasamahan ang gut.
05:41.5
Nagkaroon ng strong gut sensibility yung kanilang unit team.
05:47.0
So, kaya dyan ang kasinutbo niya, yung head, heart, gut, ang role po namin sa mga nasa industriya namin,
05:55.0
and yung E3, so you need to be exceptional in one, you need to enhance the other one.
06:02.9
So, for example, gut, strong gut candidate ka na, ano ka na, idol ka na ng buong Pilipinas, so exceptional ka na doon.
06:12.6
Try to enhance your being a heart candidate.
06:16.0
So, try to show them na nakikiisa ako sa'yo, I know your struggles, I know your wants, needs, and aspirations, Filipino people.
06:23.4
And then, the E is...
06:25.0
The last E is equalize. Kung ano yung weakness mo, equalize mo.
06:28.4
So, ang nangyayari dyan, like in the case of President Erap or President PRRD,
06:34.6
ang ginawa nila, best and the brightest, I will hire the best and the brightest cabinet members and advisors and officials to guide me and to run my government.
06:48.0
So, na-equalize yung kanilang perceived, whether real or not, kakulangan sa head.
06:55.0
So, I'm not saying kulang...
06:57.4
Again, please, don't splice that video po, ha.
06:59.9
Baka maraming mag-splice at sabihin na sinabi ni Alan Herman, kulang sila sa head.
07:05.5
Head po is a technical term in this discussion.
07:10.0
Ano po sinasabing, wala silang head.
07:12.2
I would rather, honestly, if you're asking me winability as a campaign strategist, what's my layup, what's the low-hanging fruit for me, we always start with gut because we're talking about Filipino voters.
07:25.0
You can sell a bridge to Filipino voters.
07:27.2
And look, we've done it.
07:29.7
We've done it, man.
07:34.3
Filipino voters will buy anything you sell them, sadly.
07:37.1
I'm also a Filipino voter.
07:39.2
Hindi nananalo yung mga binoboto ko, but it is what it is.
07:43.0
Such is democracy, words and all.
07:46.1
Makinarihan labanan ngayon, especially on a midterm election.
07:50.4
That's a referendum on the current administration in this political climate.
07:54.0
Nag-aaway yung red version.
07:56.0
Ang daming mga seismic collisions na nangyayari sa ating Marcos and Duterte camp.
08:04.9
Your showbiz star power.
08:07.2
Coco Martin is a great example.
08:10.7
Senador, mahirap.
08:12.3
But I'm telling you this.
08:13.7
Pag si Coco Martin, good evening, Coco Martin.
08:17.1
Pag si Coco Martin, nagtayo ng party list na kiyapo, batang kiyapo party list,
08:22.4
or party list na...
08:25.0
na nakapangalan sa kanya, Juan Coco.
08:28.8
I don't know, man.
08:31.4
If he runs for local, panalo yan.
08:35.6
Ako, bibigyan ko siya ng idea.
08:37.1
Sir Coco, magano ka na lang.
08:38.6
Mag-party list ka na lang.
08:40.5
Huwag mo nang isipin na tumakbo sa local kung saan mo iniisip tumakbo.
08:45.4
Huwag na yun, boss.
08:47.4
Magkakasamaan lang tayo ng loob.
08:49.4
It is a stigma, but only a stigma to a very select few.
08:52.4
You're talking about a very, very small percentage.
08:55.1
Entire of the population.
08:56.5
Most will always see it as...
08:59.0
Again, the formula is not stigma versus qualifications.
09:03.9
The formula is ATC, awareness to choice.
09:06.9
So, whether you like it or not, pag artista ka, 50% of the fight is done.
09:25.0
So, whether you like it or not, pag artista ka, 50% of the fight is done.