In the vibrant culinary landscape of Bohol, one name stands out: Jeffers Lechon. Known for its succulent, crispy-skinned roast pig, this family-run business has become a beloved staple in the local community. The journey of Jeffers Lechon is a testament to perseverance, innovation, and the pursuit of culinary excellence. Read more: https://www.michaelapaciblebulletin.com/2024/07/a-culinary-gem-from-bohol-perfect-skin.html
Michael Apacible Bulletin
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In the vibrant culinary landscape of Bohol, one name stands out, Jeffers Lashon.
00:06.1
Known for its succulent, crispy-skinned roast pig,
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this family-run business has become a beloved staple in the local community.
00:14.1
The journey of Jeffers Lashon is a testament to perseverance, innovation, and the pursuit of culinary excellence.
00:20.4
One of the intriguing aspects of Jeffers Lashon is the meticulous care taken to achieve the perfect skin tone and flavor of their Lashon.
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Contrary to common belief, they use powdered milk instead of soy sauce to achieve the Lashon's distinct color and taste.
00:35.5
This unique method ensures a golden, evenly-cooked skin that is crispy and delicious.
00:40.4
Jeffers Lashon's story began in 2005 when Jennifer's mother decided to invest in a small Lashon business upon her retirement.
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Despite initial setbacks and the business eventually closing, Jennifer and her husband Neil were determined to revive it.
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In December 2017,
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they reopened Jeffers Lashon, leveraging their family's culinary skills and investing 50,000 pesos in new cooking equipment, pigs, and raw ingredients.
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To stand out in a competitive market, Jeffers Lashon turned to social media.
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Their creative marketing strategies, including raffles, giveaways, and engaging online games, attracted a significant following.
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They offered unique promotions such as free 1.5-liter soft drinks with every whole Lashon order,
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setting them apart from other Lashon sellers.
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Overcoming Challenges
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The COVID-19 pandemic posed significant challenges for Jeffers Lashon.
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With a decline in sales, Jennifer and Neil innovated by introducing Balao packages, which included a variety of dishes alongside the Lashon.
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These packages ranged from 10,000 pesos to 15,000 pesos, catering to different customer needs and boosting their business.
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Quality over Quantity
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Jennifer and Neil emphasized quality over quantity.
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During peak seasons like December,
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they limit their orders to maintain the high quality of their Lashon.
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This approach has earned them a loyal customer base that appreciates their dedication to excellence.
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Financial Success and Future Plans
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Jeffers Lashon has seen remarkable financial success,
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grossing around 300,000 pesos during off-seasons and over 500,000 pesos during peak seasons.
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The business has allowed them to support their family, provide education for their children, and even purchase two vehicles.
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Jennifer and Neil's Journey on the Road to Success is a journey that will continue.
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Jeffers Lashon offers valuable lessons for aspiring entrepreneurs.
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They advise not to fear investment and to focus on marketing to grow and gain recognition.
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Importantly, they highlight the power of prayer and persistence in overcoming challenges.
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Jeffers Lashon is more than just a business.
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It's a symbol of resilience and passion.
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Their story inspires many in the community,
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showing that with dedication, innovation, and a bit of faith, success is within reach.
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So the next time you visit Bohol,
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make sure to try Jeffers Lashon,
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and experience the culinary delight that has captured the hearts of many.
